Governors’ forum examines drought’s impacts on tourism

RAL in the News


Bruce Krasnow | The New Mexican  State tourism advocates hope a video of New Mexico Gov. Susana Martinez rafting the Rio Grande near Pilar will help squash the image of New Mexico as a barren desert.

From left, state Tourism Department Secretary-designate Rebecca Latham, scientist Olga Wilhelmi with the National Center for Atmospheric Research, Trout Unlimited’s New Mexico public lands coordinator Toner Mitchell and Rick Verruni, general manager of Bishop’s Lodge Ranch Resort & Spa hold a panel discussion Wednesday during the Western Governors’ Association Drought Forum at the Inn and Spa at Loretto. The conference continues through Thursday. Jane Phillips/The New Mexican

That perception, though, is very real, according to Rebecca Latham, secretary-designate of the New Mexico Department of Tourism, who said the agency had convened focus groups on image and branding. It is one reason some of the “New Mexico True” marketing campaign is now focusing on water activities, fly fishing and skiing.

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Krasnow, B (2015, January 28). Governors’ forum examines drought’s impacts on tourism. The New Mexican. Retrieved from